Tag Archives: communication

The Greater Good

A successful social community has ‘the greater good’ in mind. What I mean by this is when you are communicating through social media, the focus of your message should be ‘your community at large’ and not ‘yourself.’ If you are focusing on your company and your product without consideration to the community...
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A Social Movement

Creating a social movement is what Community is all about. I want to inspire you to brainstorm, develop and ultimately create a social movement with your brand or product. A truly successful social community is one that makes the people within the community ‘act.’ And this is not an easy thing to...
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