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We're excited to welcome Nicolette Babineau to the Get Community team as our newest Account Executive! With hands-on experience supporting homebuilder marketing at Trumark Homes, Nicolette brings valuable industry knowledge, strong collaboration skills, and a passion for helping builders launch successful new home communities. Learn more about the newest member of the GC family and how her experience will help strengthen our partnerships with homebuilders and developers.

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Today’s homebuyers discover communities online long before visiting a model home, making strong digital marketing more important than ever. In this blog, we explore how Get Community helps homebuilders create smarter, community-driven marketing strategies through storytelling, social media, video, SEO, and digital engagement that connects buyers emotionally to new home communities.

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Today’s homebuyers aren’t just shopping for square footage—they’re searching for a lifestyle. In this blog, we explore creative marketing strategies for master-planned communities, from storytelling and short-form video to building early hype and showcasing real moments. Learn how to “sell the Saturday” and create content that helps buyers truly envision life in your community.

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Social media is evolving quickly, and real estate brands that want engagement must adapt. From lifestyle-driven storytelling and authentic short-form video to educational content and community-focused posts, today’s buyers respond to content that feels real and relatable. Discover what’s currently driving engagement in real estate social media — and what audiences are scrolling past.

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Social media is now one of the biggest drivers of new-home discovery. From short-form video and lifestyle storytelling to authenticity and platform-specific strategy, these five real estate social media trends are reshaping how buyers find, research, and fall in love with new communities. Learn how homebuilders can turn today’s digital behaviors into awareness, engagement, and real results.

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Understanding how each generation uses social media is essential for real estate marketers today. Gen Z wants authenticity and video-first content, Millennials look for lifestyle and research tools, Gen X values clarity and credibility, and Boomers seek community and connection. By tailoring digital marketing strategies to these behaviors, homebuilders and developers can create content that resonates across every stage of the buyer journey.